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I really enjoyed working on this. Every logo should be so fun! The client supplied an earlier draft of the logo and asked that it be redesigned to look professional. The typeface used in the word "Wild" was used in the earlier attempt of the logo. The client liked that typeface, so I worked it into this new logo design. I created the blueberry illustrations, changed the composition, refined the color palette, and changed the type for "Blueberries" as well as for the tagline. See other Wild Blueberries collateral. |
